12/12/08

1931-32 Leafs - Product Endorsement

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Rare cardboard advertising piece pictures the first Maple Leafs team to capture hockey’s ultimate prize. Led by the “Kid Line“ of Conacher, Primeau and Jackson who combined for eight goals, Toronto swept the Rangers in a best-of-five final in the spring of 1932. Their circled head shots are joined here by Clancy, Horner, Day, Bailey, Finnigan, Levinsky, Smythe, Selke, coach Irvin and others against colorful maple leaves. The ad pitches “Vi-Tone”, a malt chocolate beverage, and boasts that World’s Champions train on it.

12/12/08, 8:23 PM

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